One of the last projects I completed at Alphabet Arm was a logo for Wiggle Nation — a social network dedicated to the discovery and promotion of new and emerging kids’ music. This project was a bit tricky because it needed to portray kids’ music while appealing to parents. We settled on a playful, hand-rendered type treatment anchored by a bold sans-serif typeface (bottom left). I was really enthusiastic about the wiggle worm treatment and thought I’d share it here. The worms wiggle and create the brand’s initials — it’s fun when everything comes together like that.